AFROFITNESS was founded in 2016 with a simple but powerful idea: movement rooted in African culture, rhythm, and joy. Over the past decade, the brand has expanded in community, purpose, and impact.

 

As we enter 2026, this rebrand marks the culmination of a decade-long evolution. The updated identity more clearly reflects who we are today: a cultural fitness movement grounded in African heritage, powered by music and movement, and built on community.

 

While the look has evolved, the mission has not. AFROFITNESS remains committed to joyful, empowering movement that honors our roots while looking boldly toward the future.